Lots of hardwood flooring
brands these days deceptively claim their products are "hand-scraped"
when they're actually scraped by lightly-trained workers using
machines. A discerning consumer can easily tell the difference.
You've probably seen this "fake" look on mediocre reproduction
furniture: the monotonous patterns and machine-made appearance
of the scraping and grooves. It's worse on a hardwood floor,
where the broad expanse makes the repetition even more obvious,
and over time, tiresome to the eye. What might be acceptable
to you when you look at a few boards in a store might not be
when it's spread across your living room.
Bella Cera flooring artisans have been personally trained by
a nationally-renowned hardwood flooring master to "read" each
piece of wood, determining its one-of-a-kind personality, and
then to choose the right tools and techniques to fully bring
out this character. Bella Cera flooring craftsmen are highly
skilled at adding natural-looking chatter marks, antique wear
and tear, distressing, scraping, worm holes and more, in different
areas of each board, without repetition of patterns, depths,
There are no machines, no assembly lines, no large quantities
being pushed through quickly to save time and money. Each flooring
plank is individually inspected for its unique patterns, grain
and colorations, and hand-carved and scraped to complement
its beautiful marks of individuality. No two floor boards are
When in a flooring store, please compare our true hand-scraped
hardwood flooring to typical machine-scraped hardwood flooring.
The difference is obvious!