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Why Bella Cera Hardwoods?
Bella Cera Flooring.
True Hand-Scraping by Artisans.

Lots of hardwood flooring brands these days deceptively claim their products are "hand-scraped" when they're actually scraped by lightly-trained workers using machines. A discerning consumer can easily tell the difference.

You've probably seen this "fake" look on mediocre reproduction furniture: the monotonous patterns and machine-made appearance of the scraping and grooves. It's worse on a hardwood floor, where the broad expanse makes the repetition even more obvious, and over time, tiresome to the eye. What might be acceptable to you when you look at a few boards in a store might not be when it's spread across your living room.

Bella Cera flooring artisans have been personally trained by a nationally-renowned hardwood flooring master to "read" each piece of wood, determining its one-of-a-kind personality, and then to choose the right tools and techniques to fully bring out this character. Bella Cera flooring craftsmen are highly skilled at adding natural-looking chatter marks, antique wear and tear, distressing, scraping, worm holes and more, in different areas of each board, without repetition of patterns, depths, etc.

There are no machines, no assembly lines, no large quantities being pushed through quickly to save time and money. Each flooring plank is individually inspected for its unique patterns, grain and colorations, and hand-carved and scraped to complement its beautiful marks of individuality. No two floor boards are the same!

When in a flooring store, please compare our true hand-scraped hardwood flooring to typical machine-scraped hardwood flooring.
The difference is obvious!

Watch video on true hand-scraped flooring
Learn more about Bella Cera hand-scraped hardwood flooring collection
 
Hand-crafted in the Italian tradition,
one board at a time.
Flooring expert Tony Robison
on true hand-scraping
Watch Video