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Why Bella Cera Hardwoods?
Bella Cera Floor Finish.
Our Job is Not Done until it's Finished.

The finish of fine wood flooring is critically important to both it's appearance and maintainability. It should protect the wood floor while preserving the fine details of its character: it's grain, patterns and subtle colorations, which you will grow to love over time. A mediocre floor finish will cloud these subtle yet beautiful details.

Bella Cera partnered with Valspar, a world leader in the aluminum oxide based floor finish business, to develop our unique dual-stain, aluminum oxide based Enviro + Plus™ wood floor finishes. Enviro + Plus™ finishes protect the hardwood floor without compromising its beauty--or the environment.

• Intense, crystal clarity that won't go yellow over time, as
some finishes will
• excellent hardness for superb protection
• Enhanced UV protection to protect against sun-bleaching of your
hardwood floor
• Environmentally friendly: HAPs-free and low in VOCs

When in a flooring store, please compare a Bella Cera floor finish to that of our competitors. Our super-clear coat enhances the look of the grain, and shows off every nuance of color, pattern and texture. In contrast, other brands' flooring often has a milky layer resulting from inexpensive hardeners, clouding their finishes and diminishing the appearance of the grain.

When in a flooring store, please compare our true hand-scraped hardwood flooring to typical machine-scraped hardwood flooring. The difference is obvious!

Watch video on floor finishing
Learn more about Bella Cera Hardwood Flooring Collection with fine floor finishing
 
Hand-crafted in the Italian tradition,
one board at a time.
Tony Robison on the
importance of the floor finish
Watch Video